Author(s) :

Tolofari, D. Tamunokediari, Tolofari, K. Diseye.

Volume/Issue :

Abstract :

ABSTRACT The study determined the relationship between employee loyalty and organizational performance in paint manufacturing firms in Rivers State, Nigeria. The objective of the study was to determine the extent to which the dimensions of employee loyalty such as employee commitment, enterprise first behaviour, and organizational goal personalization relate with measures of organizational performance such as corporate image, resource maximization, and customer service. The study adopted the explanatory cross-sectional survey research design. The population of the study consisted of nineteen (19) registered paint manufacturing firms in Port Harcourt. The entire population of nineteen (19) registered paint manufacturing firms in Port Harcourt was used as the study as the study sample from it. Structured questionnaire was used as instrument for data collection. After validation by the supervisor and other experts, Crobach alpha was used to test the reliability of the instrument. Out of 95 copies of the questionnaire administered, a total of 76 copies were retrieved. Mean and standard deviation were used for the univariate analysis; Spearman Rank Order Correlation Coefficient was used for the bivariate analysis, while the multivariate analysis was done using Partial Correlation Spearman Rank Order Correlation Coefficient was used in testing the hypothesis one to nine, while partial correlation was adopted in testing hypotheses ten formulated for the study, at 0.05 level of significance. Keywords: Organisational goal personalisation, organizational performance, paint manufacturing firms.

No. of Downloads :

1